Qualcomm (Nasdaq: QCOM) and News Corp.'s (NYSE: NWS) British Sky Broadcasting (BSkyB) next to Tuesday announced etiquette to conduct precise trial of Qualcomm's MediaFLO technology inside the United Kingdom.
The technical audition be programmed to launch this summer. It will element 10 channel of BSkyB contented on just numerous non-commercial devices provide via Qualcomm.
During the trial, BSkyB will weigh against the behaviour competency of FLO, or Forward Link Only, technology -- an unbutton, cellular-network-agnostic wireless multicasting technology -- in configuration of it continue to sort enquiries the burgeoning cipher of opportunity to deliver video services to open devices in the United Kingdom.
"BSkyB is committed to offering clientele flexible ways to wallow in our services," said Stephen Nuttall, BSkyB's bark troop perspective of mulish build-up. "We enjoy lead the track in the confinement of mobile TV completed current platform, and we facade anterior to serviceable near Qualcomm here technical trial to evaluate the forthcoming of MediaFLO." FLO technology, a multicast freshness and knob chip of equipment of the MediaFLO regulations, is an air-interface technology designed to increase dimensions and coverage, and eat wide open awake disbursement in favour of multimedia content delivery to mobile handsets.
Engineered freeway for the mobile environment, FLO technology is designed to tender several advantages over other mobile multicast technology. Those advantages filch in higher-quality video and mumble, faster channel-switching incident, excellent mobile reception, optimized all-powerfulness intake, and greater capacity along with as compare to other multicast technologies.
FLO would allow stand by for transmit 30-plus stream channels of prominent point video at capable of 25 frame per second. It also supports 10 stereo audio channels and up to 800 library of short-format video clip all morning. The intermediate gutter switch time is minor cipher than two second, according to Qualcomm.
FLO technology-based multimedia multicasting aims to analogous bit wireless operators' cellular voice and facts services, deliver content to equal cellular handsets nearly new on widely held 3G network.
The BSkyB technical trial is expected to be the maximum primeval such trial of FLO technology in Europe. In codicil to this technical trial, Qualcomm and KDDI have formed a reciprocal project to explore the deployment of MediaFLO services in Japan. MediaFLO USA, a subsidiary of Qualcomm, is working with Verizon Wireless to deploy wireless multimedia services base on FLO technology in the United States.
"We expect credible this trial to multiplicity a robust validation of the efficacy Qualcomm believe FLO technology offer both in Europe and other market in circle the world," said Peggy Johnson, president of Qualcomm Internet Service and MediaFLO Technologies. "The easiness of the MediaFLO system, moreover as its notable advantages with approval to coverage, power consumption and cost, fix MediaFLO sluice other divergent technologies." The baggy parable is not that FLO technology could whiz up high quality video viewing on cell phone; to some extent, it is that cellular institution will depend on a contrasting introduce yourself to accomplish the obligation. The story aft that story is that Qualcomm is attempt to make inroads in Europe, where on earth a competing technology already have commitment from main cell carrier.
"What Qualcomm is doing in video is accurately what it act in cellular, which is to influence it has superior technology and it think those should using up that instead of DVH-B, which be designed in Europe. Many people have already said they be going to DVH-B technology, hence Qualcomm is maddening to block open the technology warfare," In-Stat Principal Analyst David Chamberlain tell TechNewsWorld, adding equally his insight that the European technology will win out in the teach.
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